Creating Linkworthy Content

Buying Links is Getting Expensive

The Google AdSense program (which pays publishers for placing contextual links on their websites) and automated spammy "can I buy a link on your site" emails have made virtually every important online publisher aware of the value of links.

In mid 2007 Google began editing toolbar PageRank scores and rankings for many sites that were selling links. It is getting harder and more expensive to buy your way to the top through link rentals.
At the same time, more and more people are writing online. Setting up a blog only takes a few minutes. There are hundreds or thousands of people talking about every topic imaginable, so if you create something remarkable and capture the attention of a few thought leaders who like it, you are going to get links. But how do you create content that people will like?

Passion = Market Knowledge = Links

There is a lot of garbage content created online every day. While junk can win the volume game, it is obvious when content is created that is lacking in passion.
One of the easiest (and most effective) ways to predict the future & predict what people like is to immerse yourself in your topic.
If you are passionate about a topic, know more about it than anyone else, and openly share information, then eventually people will notice and link to you. If you know what people are interested in, rather than asking them to link to what you have, create something that they would be interested in linking at.
Express your world view and your bias in a way that matches their world view. You may turn some people off with that approach, but some people will also gravitate toward it.
If being vanilla ensured success then the mainstream media wouldn't engage in so much outrageous spam content creation to try to compete.
Sausage Factories.

Become a Platform

Each of us is the most relevant thing in our own lives. It sounds selfish but it is true. If you promote other people they will be more likely to promote you. Popular bloggers search to see what people are saying about them. If you want someone's attention linking at them from a blog post on your site is an easy way to get them to notice you. This article about Paris Hilton explains how the concept works in the real world.

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Creating Linkworthy Content Creating Linkworthy Content Reviewed by Rana Humza on 10:21 AM Rating: 5

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