Google AdSense
is a pay-per-click (PPC) program that can give you advertising revenue
from each page on your website with a minimal investment in time and no
additional resources.
AdSense delivers relevant ads that are targeted to the content people find on your site.
In many advertising networks and websites, including AdSense, the
advertiser is charged for advertising their ad only when a user clicks
on their ad. How much they pay (for that click) is called their Cost Per
Click or CPC.
Here you will find some simple and effective AdSense tips that will increase your revenue. If you haven’t already joined AdSense program, you should sign up first.
Now it’s time to show you some tips and tricks that will optimize your AdSense ads.
Top 15 AdSense tips
AdSense Tip #1: Find your keywords
Before serving ads on a web page, check its keyword density. A free
and advanced tool for finding the most prominent keywords in a page can
be found here: SEO Density Analyzer. Copy the most important keywords to
a text file ([web page name]-adsense-keywords.txt).
AdSense Tip #2: Improve your keywords
Get keyword suggestions from Overture Search Inventory and from
Google AdWords Sandbox. Get new keywords that can help you improve your
ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.
AdSense Tip #3: Keep your website focused on a theme
Use the keyword suggestions to enhance your web pages and to build
theme-based content. And also try to get your keywords into the anchor
text of your incoming links as much as possible. Don’t forget that
Google AdSense is keyword-targeted advertising: Google AdSense bases its
advert topics on your websites content, this means that content-rich
websites of a popular topic should attract a large amount of ads.
AdSense Tip #4: Write a new page every day
One of the best tips is to add a new page to your web site every day.
The more content you have, the more visitors you will get. Put an
Adsense unit on each and every content page of your site. But where? You
will find more about that from the next AdSense tips.
AdSense Tip #5: Choose the right AdSense format
Wider formats are successful because the ads are compact, easy to
read and are complementary to the content. The top three AdSense formats
are:
- 336×280 large rectangle
- 300×250 medium rectangle
- 160×600 wide skyscraper
Another successful format is the 468×15 horizontal ad links, that can be placed under your navigation bar.
More AdSense Tips
- AdSense Tip #6: Color tips
- AdSense Tip #7: Position tips
- AdSense Tip #8: Increase the number of ads
- AdSense Tip #9: Preview Google ads
- AdSense Tip #10: What not to do
- Plus: official Google AdSense tips
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